Hyundai previews audacious IONIQ Concept THREE prior to its premiere in Munich
Hyundai Unveils IONIQ Concept THREE, Paving the Way for Future Electrification
Hyundai has made a splash at the IAA Mobility Show in Munich with the unveiling of its latest design study, the IONIQ Concept THREE. This compact electric vehicle (EV) is expected to join the IONIQ line-up and bring a new twist to the compact EV segment.
The IONIQ Concept THREE is a testament to Hyundai's 'Art of Steel' design philosophy, which draws inspiration from the shaping and sculpting of steel into dynamic forms. Led by Simon Loasby, Senior Vice President and Head of Hyundai Design Center, the design team has created a striking vehicle that seamlessly blends the 'Aero Hatch' body style with a flowing roofline and a distinctive 'duck-tail' rear spoiler.
The IONIQ Concept THREE's proportions seem to position it between a hatchback and a coupe, making it an attractive option for younger urban buyers. Its unique design is likely to influence the broader direction of the IONIQ family in the years ahead, signifying a significant impact on Hyundai's electrification strategy.
While details about the powertrains, range, and production plans for the IONIQ Concept THREE are yet to be revealed, the teaser image showcases a body style called 'Aero Hatch'. This design choice, along with its placement within Hyundai's 'chess board' approach to the IONIQ range, suggests a logical approach by the automaker.
Interestingly, the IONIQ Concept THREE shares a similar form with Ford's best-selling Puma, indicating a strategic move by Hyundai to appeal to a broader audience. The reveal of the IONIQ Concept THREE will provide more information about Hyundai's next wave of EVs and their focus on the European market.
Hyundai's return to Europe's biggest mobility showcase, IAA Mobility, after a four-year absence underscores the automaker's commitment to the European market. The full reveal of the IONIQ Concept THREE will take place on September 9th, promising an exciting glimpse into Hyundai's next step in electrification.
In conclusion, the IONIQ Concept THREE is more than just a design study; it is a harbinger of things to come from Hyundai in the realm of electrified vehicles. Whether it marks a departure from Hyundai's 'chess board' approach to the IONIQ range or a continuation of the strategy remains to be seen. Regardless, the IONIQ Concept THREE is poised to make a significant impact on the compact EV segment and the IONIQ family's design direction in the coming years.
